Hyo Silver Instagram Slides

For this student project, I created an Instagram advertisement for a specific product: handcrafted, custom southern-style jewelry from Hyo Silver. In the first phase, I focused on combining the brand’s natural and rustic feel with friendly, inviting copy for a Mother's Day promotion. My goal with the original slides was to stay true to the Hyo Silver brand while encouraging viewers to consider these pieces as thoughtful gifts. After completing this version, I challenged myself by flipping the concept, creating a masculine, high-contrast, and metropolitan version of the ad. Designing a jewelry ad for men, especially for Mother's Day, was a unique creative challenge. I maintained the original flow in round two but elevated the visuals by editing the images to fit the new masculine theme. I refreshed my Photoshop skills and layered in subtle textures to avoid flatness.